Founder Story

“We’ve come to rely on ETW for so much. They’ve guided offsites, helped plan our talent needs, facilitated strategy sessions, even helped build better trust across our leaders. Perhaps most importantly, every time I call, they are there. It doesn’t matter day of week or time of day.”

• Sector
  FinTech
• Co-founders
  Oz Alon, Naama Alon, & Dror Shimoni
• Worked with ETW
  2019 – Present
• Stage when began with ETW
  Series B

We first met the exceptional folks at Honeybook in 2019 and our work together since has taken many turns. From leadership reviews, to goal setting, to market strategy, to funding rounds, to board of director preparation, to the navigation of a once in a lifetime pandemic – we’ve had the great fortune to serve as partners, guides, and confidants to Oz, Naama, and their team as the company rose from scrappy startup to global unicorn.