Founder Story

“Jonathan and the ETW team have been instrumental in helping scale our business over the past year. They have become an integral part of our company, advising many different leaders within the organization. They are truly redefining what it means to be a great advisor!”

• Sector
  EdTech
• Co-founders
  Philip Cutler & Roberto Cipriani
• Worked with ETW
  2020 – Present
• Stage when began with ETW
  Series B

Companies that find explosive product market fit are rare; Paper.co, which delivers an online tutoring platform to North American school districts, is growing wildly. Our role in support of the founders has been to call out the predictable risks on the road ahead, share frameworks and best practices to mitigate the dangers, and then to serve as a translation layer for how those strategies might apply to Paper. In partnership with the founders, we’ve raised multiple growth rounds of capital, enhanced goal setting, metric identification and hiring practices, interviewed senior roles, co-facilitated leadership off-sites, and led the creation of the company’s core-values.