“Your guidance and expertise have been invaluable in shaping me as a leader and building 4M”
Itzik Malka
4M Analytics
General Partner
Devan Batavia is a longtime go-to-market operator and a General Partner at Enjoy The Work, where he advises founders on the messy intersection of market demand and sales strategy — the early-stage chess match where the right moves compound into revenue and happy customers, and the wrong ones cost founders years.
Sales is chess. The first move decides the next twenty.
”Devan has worn nearly every go-to-market hat in his startup life — business development, product management, and sales leadership. Over the past 10+ years, he has built and led go-to-market teams across three organizations: Jive, which went public in 2011; Origami Logic, acquired by Intuit; and TripActions, still public and last valued at over $5B. Building startups has fed his ambitions for years; he joined Enjoy The Work so he could compress that hard-earned playbook across a portfolio of startups around the globe instead of one company at a time.