What is “GTM Deep dive”

Building your product is not enough. It’s time to learn how to sell.

Most startups don’t fail because they can’t build; they fail because they can’t distribute. They treat sales as an art form rather than a discipline. Our team of general partners — former founders and operators who have guided 225+ startups worth more than $13B — is here to help you move from “founder-driven sales” to a predictable, high-velocity GTM motion.

We’ve watched this movie before. We know where the plot holes are:

• The Ideal Customer Profile (ICP) Fallacy: If you sell to everyone, you sell to no one. We define your ICP, determine required qualifications, and nail your discovery questions.
• The Math of Sales: What is good performance? We benchmark your conversion rates, ACV, and quota targets against the best in the Valley.
• The Physics of the Deal: Learn the typical stages, how to move deals forward, overcome objections, and create compelling events that force a yes.
• The Evolution: How to transition from you, the founder, doing it all to a repeatable motion utilizing a modern stack of specialized roles and AI agents.

This approach is battle-tested. Our GTM framework was built by the man who ran sales for four separate billion-dollar companies, including serving as the first CRO for Navan (formerly TripActions).

Stop guessing at your growth. Avoid the errors that doom the hope-based sales model and learn the GTM mechanics used by the top 1%.