If youâve been with Enjoy The Work for a while, youâve likely heard us reference something called the âMagic Box Paradigmâ. That phrase references a specific (and contrarian) approach to how a startup founder can entice an exit without ever admitting to being up for sale. Weâve taken the elements of the book and translated them into a set of operational steps that we believe every Series A and later founder would do well to master.