Planning involves a simple set of steps – steps you’ll understand in a minute but may take years to master. It’s a game of chess. Just with a lot at stake. In this talk we will talk about what it means to work backwards, the steps to a good plan, working both top down and bottom… Read more

In this talk, our very own, Jonathan Lowenhar, shared his unique perspective on Capital Raising. Read more

Presented by our partners, Ruben Ortega and Lesley Ross, this talk covered revealing topics such as “The 28 Questions All Investors Ask” and what represents a “Minimum Viable Investor Funnel”, providing the audience with frameworks from which to construct a professional fundraiser no matter if your startup is barely off the ground or well beyond… Read more

In startup culture, achieving Product-Market Fit (PMF) is paramount but often elusive. This talk by Enjoy The Work general partner Mike Lewis aims to demystify PMF with a clear definition and steps. He’ll address the customer, problem, and solution dynamics, debunk common excuses, and provide a simple three-part approach to attain PMF. Read more

If you’ve been with Enjoy The Work for a while, you’ve likely heard us reference something called the “Magic Box Paradigm”. That phrase references a specific (and contrarian) approach to how a startup founder can entice an exit without ever admitting to being up for sale. We’ve taken the elements of the book and translated… Read more

Planning is a skill that connects the assumptions you have about how your business works with the financial outcomes you want with the operational priorities required to deliver those outcomes. It involves a simple set of steps – steps you’ll understand in a minute but may take years to master. It’s a game of chess.… Read more

In this AMA, our friends at Enjoy The Work will share how great CEOs craft  high performing cultures and the most important lessons to protect those cultures over time. Further, as startups ascend and more and more team members are added, conflict is inevitable. We’ll also spend time diving into “hard conversations” – the ones… Read more

This talk covers revealing topics such as “The 28 Questions All Investors Ask” and what represents a “Minimum Viable Investor Funnel”, providing the audience with frameworks from which to construct a professional fundraiser no matter if your startup is barely off the ground or well beyond product-market-fit. Read more

In this session, Kristen Hamilton and Lesley Ross revisited some of the principles from our talk, “Fundraising Is More Than a Pitch Deck,” and discussed more deeply what sets later stage raises apart. They have covered the new objections you’re likely to face, the difference between repeatable and scalable, the criticality of the curated data… Read more

The two hosts Jonathan Lowenhar and Devan Batavia combined, have decades of experience building, growing and scaling go-to-market operations both domestically and abroad, discuss how to navigate the challenges of moving from a small repeatable sales machine to a scalable market-winning organization. Read more

Hosted by Mike Lewis, this talk covers revealing topics such as “The 28 Questions All Investors Ask” and what represents a “Minimum Viable Investor Funnel”, providing the audience with frameworks from which to construct a professional fundraise no matter if your startup is barely off the ground or well beyond product-market-fit. Read more

This workshop, through the help of our very own, Mike Lewis, walks us through each of the steps to successfully applying our Growth Framework to your business and team. Read more

In this 60 min session, we’ll revisit some of the principles from our talk, “Fundraising Is More Than a Pitch Deck,” and then dive more deeply into what sets later stage raises apart. Read more

In this session, our ETW partners Lesley Ross and Jonathan Lowenhar explored ETW’s 9 Pillars of Startup Goal Setting, answered any questions along the way and gave some bonus advice that is sure to save the audience in any pain of startup goal setting. Read more

In this talk, ETW partner, Lesley Ross, examines the importance of raising capital – a discipline that, when mastered, can fuel a startup’s potential. But when ignored, it can doom a venture before it starts. Further, they demonstrate that there is a method to the madness of fundraising… and it involves a great deal more… Read more

Presented by partner Lesley Ross and Ruben Ortega, the focus of this event is on explain how fundraising involves more than a glossy pitch deck, walking the audience through 28 questions all investors ask and more. Read more

This talk covers revealing topics that includes the common questions investors ask, providing the audience with impactful insights that can help them construct professional fundraise no matter what the status of the startup is. Read more

Early-stage founders often don’t have the space to master modern sales philosophies or the capital to hire senior account executives. This talk covers the best practices we know about complex selling and how to apply it in the wild. Read more

The sales process is straightforward, with few players involved, uncomplicated pricing, and a short time horizon. Complex deals, though, are different. In this talk, ETW partners Lesley Ross and Ruben Ortega have distilled complicated selling into a simple framework they call the “2×4” and demonstrate how to apply it in the wild. Read more

In this AMA “Ask Me Anything” session, Enjoy The Work founder Jonathan Lowenhar answers questions from founders related to early-stage capital raising. Read more

Raising capital is a discipline that when mastered, can fuel a startup’s potential; and when ignored, can doom a venture before it starts. This talk will provide frameworks from which to construct a professional fundraise no matter if your startup is barely off the ground or well beyond product-market-fit. Read more

In this one-hour fast-paced workshop, Enjoy The Work partner Mike Lewis will share why this word deserves a better reputation, when a pivot should be considered, and the various types of pivots founders might consider. Read more

This talk will cover revealing topics such as “The 28 Questions All Investors Ask” and what represents a “Minimum Viable Investor Funnel”, providing the audience with frameworks from which to construct a professional fundraise no matter if your startup is barely off the ground or well beyond product-market-fit. Read more

Growth marketing is a discipline. It’s like chess where simple rules lead to endless complexity. This workshop walks us through each of the steps to successfully applying our Growth Framework to your business and team. Read more