Founder Story

“As founders, we focus so much on company growth that personal growth can occasionally fall by the wayside. ETW puts the focus on you, going above and beyond to make sure you have the necessary tools, discipline, and clarity of mind to make good decisions and help your team succeed.”

• Sector
  FoodTech
• Co-founders
  Alvin Salehi & Joey Grassia
• Worked with ETW
  2020 – Present
• Stage when began with ETW
  Series A

We began working with the Shef team not long after the founders raised a $20M round from Andreessen Horowitz. The initial priorities were to determine a scalable growth model, develop the playbook for launching in new cities, and recruiting.  In parallel, we also helped build out the operating culture (goals, values, communication architecture) while helping the founders become more effective in terms of managing their schedules and practicing self care. As we received unsolicited interest from growth capital investors, we helped the team raise a large up round.