ETW Blog
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The 2×4 Cheat Sheet For Complex Deals
Founders often have good sales instincts. They can read the room. They can tell a solid story. It’s... Read more
Identify Your ICP to Find Your Ideal Match
The biggest myth (or outright lie) I’ve heard in the market is: A good product sells itself. This... Read more
The Truth About Competition
Not much, actually. Read more
Product Market Fit Will Slap You In the Face
I had a call earlier today with one of my CEOs. He tried to convince me his company... Read more
For Entrepreneurs, How To Do Conferences Right
For the young entrepreneur, conferences represent a wealth of opportunity to drive sales, forge partnerships, court investors and... Read more