Category: Sales/Marketing

There are two separate paths to startup success. The first and far more celebrated path is the one where founders discover a novel way to address an existing problem in the world. They build a product or service, find early customers, and Voilà! A new business is born…

Identify Your ICP to Find Your Ideal Match. The biggest myth (or outright lie) I’ve heard in the market is: A good product sells itself. This is not true. Throughout

The Truth About Competition “We have no competition…” When I hear this phrase, I typically have the same thought… the entrepreneur is lying to him/herself, the entrepreneur is lying to

Product Market Fit Will Slap You In the Face I had a call earlier today with one of my CEOs. He tried to convince me his company had found a

For Entrepreneurs, How To Do Conferences Right For the young entrepreneur, conferences represent a wealth of opportunity to drive sales, forge partnerships, court investors and recruit talent. Sadly, I’ve found