ETW Blog
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From Founder to Master Operator
How it started: In 2015 I became obsessed with a simple question: How do founders get better at... Read more
Time To Armor Up — A New Era Of Fundraising Is Upon Us
We guide a lot of fundraises. And we see them across a wide spread of geographies, domains, and... Read more
All-In or All-Out
Let me know if this scenario sounds familiar. You’ve hired someone, ramped them, and set them loose. While... Read more
Working With Vs. Working For — A Musing on How Language Shapes a Company’s Culture
To “work with” or to “work for”? That is the question. Or at least, it’s the question I’ve... Read more
Do → Manage → Coach
In the early startup days, life is a blur. You’re involved in everything. You’re doing everything. You’re building... Read more
An Opportunity Too Good to Pass Up
I grew up playing soccer. It was an everywhere activity; I loved it — soccer balls scattered the... Read more
Return vs. Remote
There are party lines being drawn. Each side is fiercely self-righteous. Their arguments are persuasive and well-considered. The... Read more
We’re So Bad At This
It’s simple. We’re bad at this! Read more
Good vs. Bad Board Members
And How to Vet Them Appropriately A productive board of directors is a beautiful thing. It’s an accelerant.... Read more
An Optimal Response
I was asked by a founder this week, looking for support, “Any chance you guys have guidance to... Read more
Product Vision, Strategy, and Management Are Not the Same
I keep seeing the same mistake. A founder with a worthy idea brings new technology into the world.... Read more
Startups — Please Overreact
There is no correct reaction. You only can under react or overreact. And you won’t know which path... Read more
The 2×4 Cheat Sheet For Complex Deals
Founders often have good sales instincts. They can read the room. They can tell a solid story. It’s... Read more
Hidden Costs
Have you ever sat in a meeting and wondered halfway through what the hell people were talking about?... Read more
Pursuit of Perfect Communication
Imagine perfect information flow at a startup… The CEO articulates why the business must exist in the world.... Read more