ETW Blog
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For those who like to read, we like to write
Return vs. Remote
There are party lines being drawn. Each side is fiercely self-righteous. Their arguments are persuasive and well-considered. The... Read more
We’re So Bad At This
It’s simple. We’re bad at this! Read more
Good vs. Bad Board Members
And How to Vet Them Appropriately A productive board of directors is a beautiful thing. It’s an accelerant.... Read more
An Optimal Response
I was asked by a founder this week, looking for support, “Any chance you guys have guidance to... Read more
Product Vision, Strategy, and Management Are Not the Same
I keep seeing the same mistake. A founder with a worthy idea brings new technology into the world.... Read more
Startups — Please Overreact
There is no correct reaction. You only can under react or overreact. And you won’t know which path... Read more
The 2×4 Cheat Sheet For Complex Deals
Founders often have good sales instincts. They can read the room. They can tell a solid story. It’s... Read more
Hidden Costs
Have you ever sat in a meeting and wondered halfway through what the hell people were talking about?... Read more
Pursuit of Perfect Communication
Imagine perfect information flow at a startup… The CEO articulates why the business must exist in the world.... Read more
Enjoying The Community
Thirteen lovely people attended the first ever Enjoy The Work social. We occupied a single table at Chez... Read more
A Dangerous Honeymoon
Early-stage fundraising takes a toll. A successful raise often requires months of preparation, pitching, and negotiating. You must... Read more
The Bravest Phrase
I met a founder recently who quickly won me over. We had a conversation about his business. We... Read more
From ETW to Enjoy The Work
When I left my prior startup, I spent several months actively avoiding anything that even loosely resembled work.... Read more
Glass Jaw Syndrome
There are so many diseases that afflict the young startup. I’ve written about many of them before: Frantic... Read more
Relentless State of Negotiation
Everyone wants something. Your investors want more of your company if it’s succeeding and less if it’s not.... Read more