ETW Blog
Enjoy the content
For those who like to read, we like to write
The 2×4 Cheat Sheet For Complex Deals
Founders often have good sales instincts. They can read the room. They can tell a solid story. It’s... Read more
Hidden Costs
Have you ever sat in a meeting and wondered halfway through what the hell people were talking about?... Read more
Pursuit of Perfect Communication
Imagine perfect information flow at a startup… The CEO articulates why the business must exist in the world.... Read more
Enjoying The Community
Thirteen lovely people attended the first ever Enjoy The Work social. We occupied a single table at Chez... Read more
A Dangerous Honeymoon
Early-stage fundraising takes a toll. A successful raise often requires months of preparation, pitching, and negotiating. You must... Read more
The Bravest Phrase
I met a founder recently who quickly won me over. We had a conversation about his business. We... Read more
From ETW to Enjoy The Work
When I left my prior startup, I spent several months actively avoiding anything that even loosely resembled work.... Read more
Glass Jaw Syndrome
There are so many diseases that afflict the young startup. I’ve written about many of them before: Frantic... Read more
Relentless State of Negotiation
Everyone wants something. Your investors want more of your company if it’s succeeding and less if it’s not.... Read more
Relational vs. Transactional Communication
Every time a founder interacts with an employee, an opportunity exists to either strengthen or weaken the relationship.... Read more
Multiple Personalities
Meet Randall. Randall joined your startup early. He’s been with you for years. He’s been dependable and effective.... Read more
Habits vs Rituals
Does your company have habits or rituals? Habit: a settled or regular tendency or practice, especially one that... Read more
One-On-One
So many of us fear it. We try and strike it from our minds. We look for reasons... Read more
Interrogation Time
A CEO has three primary functions — setting priorities, making sure the company is properly resourced, and getting the right... Read more
You Have To Fight
“The aim of argument and of discussion should not be victory, but progress.” Joseph Joubert Read more