ETW Blog
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A Dangerous Honeymoon
Early-stage fundraising takes a toll. A successful raise often requires months of preparation, pitching, and negotiating. You must... Read more
The Bravest Phrase
I met a founder recently who quickly won me over. We had a conversation about his business. We... Read more
From ETW to Enjoy The Work
When I left my prior startup, I spent several months actively avoiding anything that even loosely resembled work.... Read more
Glass Jaw Syndrome
There are so many diseases that afflict the young startup. I’ve written about many of them before: Frantic... Read more
Relentless State of Negotiation
Everyone wants something. Your investors want more of your company if it’s succeeding and less if it’s not.... Read more
Relational vs. Transactional Communication
Every time a founder interacts with an employee, an opportunity exists to either strengthen or weaken the relationship.... Read more
Multiple Personalities
Meet Randall. Randall joined your startup early. He’s been with you for years. He’s been dependable and effective.... Read more
Habits vs Rituals
Does your company have habits or rituals? Habit: a settled or regular tendency or practice, especially one that... Read more
One-On-One
So many of us fear it. We try and strike it from our minds. We look for reasons... Read more
Interrogation Time
A CEO has three primary functions — setting priorities, making sure the company is properly resourced, and getting the right... Read more
You Have To Fight
“The aim of argument and of discussion should not be victory, but progress.” Joseph Joubert Read more
Find Your Rhythm
Well-run startups have a rhythm. It’s unmistakable. They either have it or they don’t. I’m not talking about... Read more
From Lies To Reflection To Prediction.
I had the good fortune recently to listen to a talk delivered by the former CEO/Founder of Jama... Read more
Giving Thanks
It’s a common scene. We sit around the Thanksgiving table, raise a glass to our loved ones and... Read more
How Investors Think
Fundraising is not easy. However, two simple rules can improve your chances: know your audience, and be truthful.... Read more