ETW Blog
Enjoy the content
For those who like to read, we like to write
Your Startup Doesn’t Matter
I know you’re in a hurry. I know everything feels so rushed, so pressurized, so urgent. I know... Read more
Stop F*cking Begging
You’re begging for two reasons: Read more
Cash Rules Everything Around Me
Capital is the lifeblood of a young startup. It’s not an accident that the very language used to... Read more
Startup Burn
I’m fortunate to have just returned from a week at Burning Man. It was my 3rd burn in... Read more
Humans Are Messy
"Why do we need to discuss our feelings? Empathize? Be thoughtful in our word choice. Why do emotions... Read more
5 Things They Won’t Tell You About Fundraising
Raising startup capital requires an enormous amount of energy. While most entrepreneurs believe their startups are worthy, the... Read more
There Is No Sense Of Urgency…
I hear that from CEOs on occasion. This is a message to them (sent with love). Read more
10 Commandments For Good Hiring
Hiring well is not magic. It is not luck. Far too many lazy entrepreneurs claim that no matter... Read more
The Truth About Competition
Not much, actually. Read more
Party Time
Start-ups suck at celebrating. I’m not kidding. I know the common perception is that start-ups, unlike their large... Read more
The Gladiator Entrepreneur
Shut yourself down, or your body will do it for you. Applaud the gladiator entrepreneur! She travels across... Read more
When Storytelling Goes Too Far…
CEOs need to be (at a minimum) competent storytellers. Great oratory is a plus but not a requirement.... Read more
Doing What You Love Is Dangerous…
Every founder I know has a particular part of the business they love. Not surprisingly, that’s where they... Read more
To Share Or Not To Share — The CEO’s Dilemma
Should I share that information with my team? It’s a question I receive from my CEOs with great... Read more
The Sober List
It is not arrogant to say No. It is not rude to say No. It is not inconsiderate... Read more