ETW Blog

Enjoy the content

For those who like to read, we like to write

All Culture/Communications ETW News Founder Care Fundraising Late Stage Management Planning Product Sales/Marketing Seed Stage

Your Startup Is An Ugly Baby… Here’s How to Raise It

As the founder of ETW Advisors, I have the good fortune of working with dozens of entrepreneurs every... Read more

Good Managers Versus Bad Managers

(Thank you Ben Horowitz for the inspiration) Good Managers care deeply about how they show up with their teams... Read more

The Emotional Stages of Startup Fundraising

At ETW Advisors, we advise A LOT of startups fundraises. Not surprisingly, first-time founders often have the same... Read more

Your Startup Doesn’t Matter

I know you’re in a hurry. I know everything feels so rushed, so pressurized, so urgent. I know... Read more

Stop F*cking Begging

You’re begging for two reasons: Read more

Cash Rules Everything Around Me

Capital is the lifeblood of a young startup. It’s not an accident that the very language used to... Read more

Startup Burn

I’m fortunate to have just returned from a week at Burning Man. It was my 3rd burn in... Read more

Humans Are Messy

"Why do we need to discuss our feelings? Empathize? Be thoughtful in our word choice. Why do emotions... Read more

5 Things They Won’t Tell You About Fundraising

Raising startup capital requires an enormous amount of energy. While most entrepreneurs believe their startups are worthy, the... Read more

There Is No Sense Of Urgency…

I hear that from CEOs on occasion. This is a message to them (sent with love). Read more

10 Commandments For Good Hiring

Hiring well is not magic. It is not luck. Far too many lazy entrepreneurs claim that no matter... Read more

The Truth About Competition

Not much, actually. Read more

Party Time

Start-ups suck at celebrating. I’m not kidding. I know the common perception is that start-ups, unlike their large... Read more

The Gladiator Entrepreneur

Shut yourself down, or your body will do it for you. Applaud the gladiator entrepreneur! She travels across... Read more

When Storytelling Goes Too Far…

CEOs need to be (at a minimum) competent storytellers. Great oratory is a plus but not a requirement.... Read more