ETW Blog
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From Lies To Reflection To Prediction.
I had the good fortune recently to listen to a talk delivered by the former CEO/Founder of Jama... Read more
Giving Thanks
It’s a common scene. We sit around the Thanksgiving table, raise a glass to our loved ones and... Read more
How Investors Think
Fundraising is not easy. However, two simple rules can improve your chances: know your audience, and be truthful.... Read more
Everything Comes Down To Trust — Finding the Right Co-Founder For Your Start-up
The other day someone asked me how to find the right co-founder for their startup. This is what... Read more
Recognize the Signs of a Depleted Emotional Gas Tank
I’ve learned to pay attention to my little clues. I wake up feeling unrested. I’m in a conversation,... Read more
Identify Your ICP to Find Your Ideal Match
The biggest myth (or outright lie) I’ve heard in the market is: A good product sells itself. This... Read more
Starters and Finishers: We Need Each Other
When a creative idea pops into my head, I’m consumed. All non-autonomic functions are redirected. If you were... Read more
Origin Stories
I’ve long been curious about why founders start what they start. So I’ve more regularly started to ask,... Read more
Fifty Summers Left
I only have 50 summers left. Read more
The Shitty Manager Quiz
Every year a fortunate minority of startups figure out enough of the product-market-fit puzzle to grow from scrappy... Read more
Think Like a Film Editor
The director’s cut of Gladiator was 171 minutes. Read more
The Pleaser CEO
I believe a CEO’s role is threefold: Set the organizational direction. Build a great team. Secure the resources... Read more
Frantic Founder Syndrome
You call it multi-tasking. Read more
How To Protect Your Culture
It starts with your team. You have a vision. You have goals. You pursue them. Problems arise. Action... Read more
How To Deal With When Your Team Is Sad…
Not all of startup life is strong coffee, nap rooms, funding rounds, happy hours, and hackathons. Sometimes startup... Read more