ETW Blog

Enjoy the content

For those who like to read, we like to write

Culture/Communications ETW News Founder Care Fundraising Late Stage Management Planning Product Sales/Marketing Seed Stage

Everything Comes Down To Trust — Finding the Right Co-Founder For Your Start-up

The other day someone asked me how to find the right co-founder for their startup. This is what... Read more

Recognize the Signs of a Depleted Emotional Gas Tank

I’ve learned to pay attention to my little clues. I wake up feeling unrested. I’m in a conversation,... Read more

Identify Your ICP to Find Your Ideal Match

The biggest myth (or outright lie) I’ve heard in the market is: A good product sells itself. This... Read more

Starters and Finishers: We Need Each Other

When a creative idea pops into my head, I’m consumed. All non-autonomic functions are redirected. If you were... Read more

Origin Stories

I’ve long been curious about why founders start what they start. So I’ve more regularly started to ask,... Read more

Fifty Summers Left

I only have 50 summers left. Read more

The Shitty Manager Quiz

Every year a fortunate minority of startups figure out enough of the product-market-fit puzzle to grow from scrappy... Read more

Think Like a Film Editor

The director’s cut of Gladiator was 171 minutes. Read more

The Pleaser CEO

I believe a CEO’s role is threefold: Set the organizational direction. Build a great team. Secure the resources... Read more

Frantic Founder Syndrome

You call it multi-tasking. Read more

How To Protect Your Culture

It starts with your team. You have a vision. You have goals. You pursue them. Problems arise. Action... Read more

How To Deal With When Your Team Is Sad…

Not all of startup life is strong coffee, nap rooms, funding rounds, happy hours, and hackathons. Sometimes startup... Read more

Your Startup Is An Ugly Baby… Here’s How to Raise It

As the founder of ETW Advisors, I have the good fortune of working with dozens of entrepreneurs every... Read more

Good Managers Versus Bad Managers

(Thank you Ben Horowitz for the inspiration) Good Managers care deeply about how they show up with their teams... Read more

The Emotional Stages of Startup Fundraising

At ETW Advisors, we advise A LOT of startups fundraises. Not surprisingly, first-time founders often have the same... Read more